(WTNH)– Olivia Pavco Giaccia, a junior at Yale University, is studying biology. She loves science and wants young girls to embrace it too.
As a kid in high school interning in a California lab and being the only woman in the group, she started blogging about science and one day put up a photo of some bedazzled goggles. And that set the wheels in motion about what is happening today. She is the founder of “Lab Candy” and with Yale’s entrepreneurial institute behind her, it is taking off.
“It was crazy, I was flooded with comments from little girls all over the country asking me where did you get these goggles, where can I buy them? If you’re going to do science, you have a fashion forward statement here, so the blog blew up. The picture blew up, it was something about these goggles that really resonated with girls and I didn’t really get what it was at first. But decided why not? I’ll keep making them, I’ll take them around and talk to people. I spoke with hundreds of girls, parents, grandparents, teachers, scientists, trying to get young girls to embrace science, trying to figure out what it was about these goggles that just really spoke to girls. And what I kind of figured out, it wasn’t just about the sparkles right, it was the fact that these goggles represented the antithesis of the typical scientist stereotype,” said Giaccia.
She continues, “it kind of grew from just a pair of goggles into a whole kind of kit project. The purpose of which is to really create a character which girls can relate to, goggles, lab coat and a story book.”
Olivia’s Lab Candy kick starter campaign has resonated with so many people that it raised $20,000 in three days and there are still weeks to go.
Olivia gives two of her teachers credit as to where she is today. For more information, go to labcandy.com.