Anti-speeding campaign targets rural roads

NEW HAVEN, Conn. (WTNH)– The D.O.T. is looking to crack down on speeding in rural Connecticut.

The Highway Safety Office has announced the launch of the first phase of its anti-speeding campaign to try and crack down on speeding related deaths in rural areas of the state.

The first phase of the campaign will begin this week advertising on billboards, TV, radio and on the internet. The advertisements will utilize graphic imagery to communicate the consequences of speeding.

According to Fatality Analysis Reporting System research from the National Highway Traffic Safety Administration, driving too fast for conditions or in excess of posted speed limit tops the list of drivers involved in fatal crashes. In addition, most fatalities occur on roads with a posted speed limit of 30 miles per hour or less.

“The fact is, when speeding is involved in a fatal crash it is never an accident,” said Commissioner James P. Redeker of the Connecticut Department of Transportation. “We can change this deliberate behavior. Our goal is to send a very clear message to drivers that speeding-related deaths in Connecticut can be avoided by obeying posted speed limits. We’re also assisting towns and police departments throughout the state so they can receive the latest equipment and proper training to further enforce speeding.”

blog comments powered by Disqus