Target stores announce partnership with Lilly Pulitzer

Target stores announced their new design collaboration with fashion brand Lilly Pulitzer (Photo: Target)

(WTNH) — It’s a preppy lovers delight! If you like wearing pink and green turtle pants, or little martini glasses on your shirt, this is fashion news to sure to please.

Target is announcing it’s teaming up with Lilly Pulitzer for it’s next designer collaboration.

Lilly Pulitzer is known for it’s signature eye-catching prints that scream vacation, beach, and all things fun in the sun . The Palm Beach-inspired company was founded in 1959, but remains a favorite among the most fabulous fashionistas, socialites, and Mom and daughters who like to dress in mini-me style.

Jane Schoenborn, vice president/creative communications at Lilly Pulitzer, says in a press release. “The Lilly Pulitzer for Target collection marks a new chapter for our brand, and we’re excited to give Lilly fans everywhere, including those who have loved the brand for years and those who will get to know it for the first time through this collaboration, a chance to experience this incredibly chic lifestyle collection.”,

The 250-piece collection will include clothes, accessories, beach gear, travel garb, dishes, glasses, and more. Oh my! Prices start at $25 and go up to $250. But the majority of items will cost $30 or less. And there’s even a full plus-size collection. Hooray for Target (Tar-jae!)

The collection launches on April 19th. Mark your calendars. I’ll see you there!

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