Tiffany & Co. engagement ad features first same-sex couple

(WTNH)– Tiffany & Co. is trending on social media after the iconic jeweler featured a gay couple in its latest engagement ad campaign for the first time.

The couple is not only the first gay couple featured in a Tiffany’s ad but also is a real-life couple from New York City. The company chose the unnamed men over using models.

Linda Buckley, Tiffany & Co. VP of North American PR, told that “nowadays, the road to marriage is no longer linear, and true love can happen more than once with love stories coming in a variety of forms. The Tiffany engagement ring is the first sentence of the story that a couple will write together as they create a life that is deeply intimate and exceptional, which is the message we hope to convey through this campaign.”

The ad features a black and white photo of the two men sitting on the steps outside with the two Tiffany engagement bands advertised next to them. The accompanying text reads ““Will you promise to never stop completing my sentences or singing off-key, which I’m afraid you do often? And will you let today be the first sentence of one long story that never, ever ends? WILL YOU?”

The campaign was shot by fashion photographer Peter Lindbergh and according to CNN, highlights seven couples in different stages of their relationship.

Tiffany’s isn’t the first brand to use same sex couples in their ads. J. Crew, Gap and Banana Republic have done so previously.

WTNH NEWS8 provides commenting to allow for constructive discussion on the stories we cover. In order to comment here, you acknowledge you have read and agreed to our Terms of Service. Commenters who violate these terms, including use of vulgar language or racial slurs, will be banned. Please be respectful of the opinions of others. If you see an inappropriate comment, please flag it for our moderators to review. Also, you can now block any inappropriate user by simple selecting the drop down menu on the right of any comment and selection "Block User" from there.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s