(WTNH)– Tiffany & Co. is trending on social media after the iconic jeweler featured a gay couple in its latest engagement ad campaign for the first time.
The couple is not only the first gay couple featured in a Tiffany’s ad but also is a real-life couple from New York City. The company chose the unnamed men over using models.
Linda Buckley, Tiffany & Co. VP of North American PR, told ELLE.com that “nowadays, the road to marriage is no longer linear, and true love can happen more than once with love stories coming in a variety of forms. The Tiffany engagement ring is the first sentence of the story that a couple will write together as they create a life that is deeply intimate and exceptional, which is the message we hope to convey through this campaign.”
The ad features a black and white photo of the two men sitting on the steps outside with the two Tiffany engagement bands advertised next to them. The accompanying text reads ““Will you promise to never stop completing my sentences or singing off-key, which I’m afraid you do often? And will you let today be the first sentence of one long story that never, ever ends? WILL YOU?”
The campaign was shot by fashion photographer Peter Lindbergh and according to CNN, highlights seven couples in different stages of their relationship.
Tiffany’s isn’t the first brand to use same sex couples in their ads. J. Crew, Gap and Banana Republic have done so previously.