Sandy Hook victim’s sister talks about trademarking name


STRATFORD, Conn. (WTNH) — Victoria Soto, 27, spent her final moments shielding gunfire from her students at Sandy Hook Elementary School. Now her family is trying to trademark her name to preserve her legacy.

“Everyday is a fight. Everyday is an uphill battle, and it doesn’t get easier. You just learn to cope with it,” said her sister, Jillian Soto. “When people go to search Vicki’s name [we want them to] find all these amazing things, not the negative things.”

She says, over the years, the internet has helped and hurt. People spread the word about Victoria and the Soto Family fundraisers, but several have used her name to spread lies and conspiracy theories. That’s why the family applied to trademark her name.

RELATED STORY: Can a trademark save Sandy Hook family from “truthers”?

“We want them to find out about our scholarship that we give out, and Vicki’s memorial fund that keeps growing, and Vicki’s books so we can give out books to schools in need,” said Jillian.

They hope it will prevent people from making fake social media accounts with her name. Internet expert and lawyer David Polgar agreed.

“They have a certain level of notoriety that maybe having a trademark is going to prevent certain people from cashing in on that legacy,” said Polgar.

“We don’t want anything negative because Vicki was a positive, happy, upbeat person, and we want nothing but happy memories tied to her name,” said Jillian.

The 3rd annual Vicki Soto 5K is planned for this November. It would have been Vicki’s 30th birthday.

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