Connecticut boosts tourism campaign in Northeast, less on TV

- FILE - The Mohegan Sun Resort and Casino in Uncasville, Conn. (WTNH)

MYSTIC, Conn. (AP) — Connecticut will increase its presence in Northeast cities to draw upscale tourists.

The Bulletin reports that officials of the Connecticut Office of Tourism told local tourism and municipal leaders on Tuesday they’ll budget more money for marketing campaigns in New York’s borough of Manhattan, Boston and Philadelphia and less in television ads.

The Manhattan campaign will include ads promoting Connecticut at Grand Central Terminal, the Time Warner Center, Broadway and Columbus Circle, among other places.

Randy Fiveash, Tourism Division director, and Marketing Director Barbara Cieplak said 70 percent of Connecticut’s tourism business comes from New York, Boston and within the state, in Hartford.

Mohegan Sun Casino already is reaching into the Manhattan market in a deal with a New York City helicopter service that offers weekend flights to the casino.


Information from: Norwich Bulletin,

Copyright 2015 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

WTNH NEWS8 provides commenting to allow for constructive discussion on the stories we cover. In order to comment here, you acknowledge you have read and agreed to our Terms of Service. Commenters who violate these terms, including use of vulgar language or racial slurs, will be banned. Please be respectful of the opinions of others. If you see an inappropriate comment, please flag it for our moderators to review. Also, you can now block any inappropriate user by simple selecting the drop down menu on the right of any comment and selection "Block User" from there.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s