HARTFORD, Conn. (WTNH) — Hillary Clinton is expected to announce a run for president this weekend and announce in a new way: social media.
“It is a first and it is a very smart move,” said Marialice Curran, who teaches social media at the University of St. Joseph.
“This is a platform that is an opportunity to for give and take, and social media is not a one-way platform, it has to be that give and take,” said Curran.
Clinton is expected to release a video through YouTube and post it to sites like Twitter and Facebook. The professor says this is to go after the younger voter.
“The message is ‘I’m interested, I’m open and I want to be able to connect with as many people as I can and with the younger audience,'” she said.
But she is also relying on long-time friends like Senator Richard Blumenthal, who has known Clinton since they attended Yale Law School. He likes the idea of starting the campaign through social media.
“I think the more they know her, the more admiration they will have for her, and the more personal she will come across to people,” said Blumenthal.
He says venues like Twitter and Facebook will let people know the real Hillary Clinton.
“I think what she really needs to do is let the world see her as she really is, without all of the really guided paraphernalia of a campaign,” said the Senator. “Knowing her as I do, she will shine.”
Clinton is expected to throw her hat into the race Sunday.