Passionate young baker expanding her business


AVON, Conn. (WTNH) — A young woman with a love for baking has turned that passion into a thriving business. Miriam Reider discovered she loved baking at age 11. Now only 23, she’s already living her dream, owning a successful bakery. Taste by Spellbound has been in existence for three years. Reider credits her family for helping her live her dream.

She is already a very smart businesswoman and is in her shop daily, making sure her desserts not only taste good, but are beautiful too.

“It’s a lot of hard work and I think a lot of people forget the work and the passion and the life that I pour into this,” said Reider. “They see the pretty things and the gumballs and the chocolate, but it takes a lot of guts and a lot of blood.”

“Give me an idea of your work day, what time do you get up all the way until the end of your day.”

“It kind of depends on what we’re doing,” said the baker. “Last week we did Hartford Hospital Nurse Week. With that I was getting up at 5 o’clock every day. I would go to bed at like 11 or 12 at night. It kind of depends on the projects that we have going on.”

“I really don’t want to franchise. I want more shops yes, but my business is called Taste By Spellbound for a reason. The word ‘taste,’ I never want to lose that,” she said. “A lot of times people are like ‘money talks and when that comes to you, you’re going to want to say oh well, I’d rather make that however many millions,’ but seeing the customers come in and taste our product for the first time and seeing the joy on their face and the expression, I never want to lose that and I know that if I franchise our quality is just going to plummet.”

Reider says she would like to have perhaps five shops. Number two will be opening soon in South Windsor at Shops at Evergreen Walk.

For more about Taste by Spellbound, click here.

WTNH NEWS8 provides commenting to allow for constructive discussion on the stories we cover. In order to comment here, you acknowledge you have read and agreed to our Terms of Service. Commenters who violate these terms, including use of vulgar language or racial slurs, will be banned. Please be respectful of the opinions of others. If you see an inappropriate comment, please flag it for our moderators to review. Also, you can now block any inappropriate user by simple selecting the drop down menu on the right of any comment and selection "Block User" from there.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s