Passionate young baker expanding her business

AVON, Conn. (WTNH) — A young woman with a love for baking has turned that passion into a thriving business. Miriam Reider discovered she loved baking at age 11. Now only 23, she’s already living her dream, owning a successful bakery. Taste by Spellbound has been in existence for three years. Reider credits her family for helping her live her dream.

She is already a very smart businesswoman and is in her shop daily, making sure her desserts not only taste good, but are beautiful too.

“It’s a lot of hard work and I think a lot of people forget the work and the passion and the life that I pour into this,” said Reider. “They see the pretty things and the gumballs and the chocolate, but it takes a lot of guts and a lot of blood.”

“Give me an idea of your work day, what time do you get up all the way until the end of your day.”

“It kind of depends on what we’re doing,” said the baker. “Last week we did Hartford Hospital Nurse Week. With that I was getting up at 5 o’clock every day. I would go to bed at like 11 or 12 at night. It kind of depends on the projects that we have going on.”

“I really don’t want to franchise. I want more shops yes, but my business is called Taste By Spellbound for a reason. The word ‘taste,’ I never want to lose that,” she said. “A lot of times people are like ‘money talks and when that comes to you, you’re going to want to say oh well, I’d rather make that however many millions,’ but seeing the customers come in and taste our product for the first time and seeing the joy on their face and the expression, I never want to lose that and I know that if I franchise our quality is just going to plummet.”

Reider says she would like to have perhaps five shops. Number two will be opening soon in South Windsor at Shops at Evergreen Walk.

For more about Taste by Spellbound, click here.

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