HARTFORD, Conn. (WTNH) – Everybody knows Connecticut has the most innovative and hardworking business people around, and this one day a year, they come to Hartford’s Convention Center to show off. You’ll see everything from the latest technology to some very old business ideas at the Connecticut Business Expo.
There are more than 200 businesses on display, and you see a lot of businesses that want to help you with your business. At the Pita Group booth, CEO Paul Pita was interviewing businesses leaders about what they’re doing to get ahead.
“They’re looking at how they’re really taking their business and leveraging digital media,” Pita said. “Connecting with their audiences and looking at their own products and saying how do I sharpen my story?”
Not all the businesses at the Expo are trying to turn a profit. The Klingberg Family Centers runs group homes, but even they want to get people’s attention with a flashy Ferrari at their booth.
“What we’re doing here is trying to get exposure for our programs,” explains Dr. Steven Girelli, President and CEO of Klingberg Family Centers, “and also for our vintage motorcar festival.”
Some businesses are not about money at all. Barter Business Unlimited is all about letting businesses trade their services in exchange for barter dollars they bank and use later.
“So let’s say we work with a restaurant, and that restaurant has empty seats,” said Debbie Lombardi, the founder of Barter Business Unlimited. “Our job is to find customers for that restaurant, and they pay with the barter dollars. Let’s say that restaurant needs advertising or signage, they can use those barter dollars to pay for that.”
If you have a business, and want to get in on the business expo for next year, we’ve got a link on our website, wtnh.com. In Hartford, I’m Kent Pierce, News8.”