“Stuff a MINI to the max” with school supplies for students in need

NEW HAVEN, Conn. (WTNH) — The new school year is just around the corner, but unfortunately the backpacks of many city children will remain empty. New Country MINI Cooper and BMW want to support Hartford Public School students with their expanded 2nd annual “Stuff the MINI to the Max” school supply drive during the month of August.

Joining us Saturday on Good Morning Connecticut, is Peter Keast, General Manager of New Country MINI and BMW telling us how we can all get involved and help.

As a Hartford based business, Keast says New Country MINI and BMW has partnered with Hartford area schools for other fundraisers and have seen the need firsthand. The organization created the “Stuff the MINI to the Max” campaign last year to collect supplies during the entire month of August at the dealership to be distributed to students before the first day of school. The MINI Cooper model was chosen because Keast thought its distinctive style would be a fun, visual way to track the amount of our donations. Last year, New Country was able to drive over 3 MINI’s completely full of supplies to the Hartford Welcome Center.  In the winter, a Stuff the MINI campaign was held to collect warm clothing and coats for Hartford students. Through generous donations, New Country was able to provide 200 children with coats.

According to Keast, New Country has actually expanded the Stuff the MINI program this year, by adding “Backpacks in a Beemer”. New Country BMW is donating dozens of empty backpacks and accepting donations to fill them. They are also going to be given to Hartford students, but at a community event hosted by Mount Olive Church Ministries in Hartford on August 22nd. The event will be at the church located at 20 Battles Street and will offer free clothing, food, fun and refreshments to over 2,000 city residents. New Country has pledged to help the church reach its goal of handing out 500 filled book bags and backpacks. Donations can be dropped off at New Country’s BMW showroom.

On Saturday, August 15th from 9 am to 7 pm, Keast says they will also hit the road with a fleet of MINIs and set up collection sites in Staples parking lots at Bishops Corner in West Hartford and Putnum Bridge Plaza in Glastonbury. “We want to make it easier for folks to donate by buying a few extra supplies at Staples and loading them right into the MINI. We are encouraging everyone to stop by Staples or the dealership at 236 Reverend Moody Overpass in Hartford with supplies through August 22nd. Our goal is to double the amount we donated last year,” said Keast.


Some of the many school supplies being accepted as donations include:

  • New supplies such as backpacks
  • Pens, pencils, erasers
  • Big wide ruled and college rules notebooks
  • Pencil/ruler/sharpener kits

For more information, visit www.newcountrymini.com.

WTNH NEWS8 provides commenting to allow for constructive discussion on the stories we cover. In order to comment here, you acknowledge you have read and agreed to our Terms of Service. Commenters who violate these terms, including use of vulgar language or racial slurs, will be banned. Please be respectful of the opinions of others. If you see an inappropriate comment, please flag it for our moderators to review. Also, you can now block any inappropriate user by simple selecting the drop down menu on the right of any comment and selection "Block User" from there.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s