New Rainbow Doritos celebrate LGBT community

Photo: Dorito

(WTNH)– Doritos has released a new colorful chip called Doritos Rainbows inspired by the LGBT community.

According to a news release from Frito-Lay, the limited edition, multi-colored chip was created to celebrate and support the lesbian, gay, bisexual and transgender community “in the boldest, most colorful way possible.” The chips are designed after the Pride flag.

The new Doritos are not available in stores but only to consumers who donate $10 or more to the non-profit It Gets Better Project. The donator will then be mailed the bag of Doritos while supplies last.

The Rainbow Doritos not only gives you colorful chips in the Cool Ranch flavor but an inspiring quote on the outside of the bag. After making your purchase, consumers are encouraged to share inspiring messages with #BoldandBetter.

According to ABC News, Ram Krishnan, the snack maker’s chief marketing officer, said Doritos Rainbows would bring “an entirely new product experience to our consumers to show our commitment toward equal rights for the LGBT community and celebrate humanity without exception.”

So don’t just snack to snack, snack for a good cause. To order your Doritos Rainbows, click here.

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