NEW YORK (ABC) — Bloomingdale’s is facing a huge public backlash over an advertisement in the department store’s recent holiday catalog that some complained makes light of date rape.
The ad, which was posted on Tuesday, features a male model looking at a woman, who is laughing and appears not to notice him, with the caption: “Spike your best friend’s eggnog when they’re not looking.”
— AnitaMarie (@StLouisAnita) November 12, 2015
But to many, the ad appears in poor taste and is insensitive toward the serious issue of date rape, prompting the department store to quickly apologize. “In reflection of recent feedback, the copy we used in our recent catalog was inappropriate and in poor taste,” a spokesperson said in a statement. “Bloomingdale’s sincerely apologizes for this error in judgment.” Bloomingdale’s also apologized on its Twitter account.
We heard your feedback about our catalog copy, which was inappropriate and in poor taste. Bloomingdale’s sincerely apologizes. — Bloomingdale’s (@Bloomingdales) November 10, 2015
Many on Twitter were baffled by the ad and sharply questioned how the department store made the decision to publish it in the first place.
— David Robson (@DrRobson) November 11, 2015
Others took notice of the ad’s suggestive undertones about using drugs to facilitate a sexual assault.
— Kristen Alderson (@krisalderson) November 10, 2015
Bloomingdale’s is not the only company facing accusations this year about insensitive ads. A Bud Light label went viral in April, with the slogan: “The perfect beer for removing ‘no’ from your vocabulary for the night.” Anheuser-Busch immediately apologized after images of the label spread online.