Target going ‘all in’ for Cyber Monday

(AP Photo/Steven Senne, File)

(CNN) — Cyber Monday is not overrated, according to one Target executive who said the retailer has its “biggest, boldest plans yet” set for this year.

“Pundits for a while now have been dismissing Cyber Monday, with headlines in recent years declaring it ‘obsolete’ or even a ‘myth,'” president of Jason Goldberger said in a blog post. But Target is “going all-in” on the e-commerce sales day, he wrote. will offer 15% off sitewide on the Monday after Black Friday, along with 75 virtual doorbusters, the retailer said.

The company said it’s the first time Target has discounted everything on its website for Cyber Monday.

Different department-wide price cuts will be offered all week “in areas like apparel, home and toys,” Goldberger said, and those offers will start on Sunday, Nov. 29.

The Cyber Monday deals will last just one day, however.

Among the one-day discounts is an Xbox One and Gears of War bundle for $299.99. It’s offering the same bundle in-stores on Black Friday along with a $60 Target gift card, but the Cyber Monday package will come with a three month Xbox Live subscription (worth $24.99) rather than the gift card.

Other digital deals on Cyber Monday include half off a selection of children’s digital cameras and Sennheiser earbuds, and $100 off a Swagway Hoverboard. Customers also get free shipping and returns.

Though it’s touting ambitions Cyber Monday plans, Golderberger said it won’t be’s biggest day of the year. Black Friday online sales are usually the largest.

But Cyber Monday sales have boomed in recent years, and it’ll probably “continue to grow at a healthy clip for years to come,” Goldberger said. And digitally-savvy Millennials are driving that growth, he added.

Last year, sold 40% more on Cyber Monday than it had on the year before. The retailer expects 2015 to be even better, partly due to an updated shopping app and mobile website.

WTNH NEWS8 provides commenting to allow for constructive discussion on the stories we cover. In order to comment here, you acknowledge you have read and agreed to our Terms of Service. Commenters who violate these terms, including use of vulgar language or racial slurs, will be banned. Please be respectful of the opinions of others. If you see an inappropriate comment, please flag it for our moderators to review. Also, you can now block any inappropriate user by simple selecting the drop down menu on the right of any comment and selection "Block User" from there.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s