Uber customers furious after New Year’s Eve price surge

(AP Photo/Julio Cortez)

NEW HAVEN, Conn. (WTNH) — Uber customers experienced a different kind of hangover this New Year’s Day after realizing how much they spent getting home after their New Year’s celebrations. Due to a high demand for rides on New Year’s Eve, Uber increased fares nearly 10 times the normal rate in some U.S. cities.

People took to social media, sharing the fare increases in their areas.

 

 

But don’t say the company didn’t warn you. Leading up to the big night, Uber posted a “New Year’s Eve Ride Guide” on its website, Twitter, and Facebook pages telling customers to “split your fare with friends to help lower the cost of your trip.”

The company wrote on its website: “Surge Pricing shouldn’t be a surprise. Let’s toast to you running a Fare Estimate in the app before you ride. To avoid the highest fares, head to the festivities early or catch a ride right after midnight.”

Still, customers are outraged at just how much they spent on their rides.

An Uber spokeswoman explained the company’s surge pricing to BuzzFeed News:

“Our goal is to make sure you can always push a button and get a ride within minutes — even on the busiest night of the year – and surge pricing helps ensure that choice is always available,” she said “Riders are repeatedly notified about the pricing directly within the app and asked to confirm and accept increased fares, or can opt for a notification when prices drop.”

According to BuzzFeed, Uber’s records show that most of its riders, 60 percent of U.S. trips from 5 p.m. to 5 a.m., didn’t experience surge pricing. But for those who did, “16 percent paid more than three times the company’s normal rates.”

WTNH NEWS8 provides commenting to allow for constructive discussion on the stories we cover. In order to comment here, you acknowledge you have read and agreed to our Terms of Service. Commenters who violate these terms, including use of vulgar language or racial slurs, will be banned. Please be respectful of the opinions of others. If you see an inappropriate comment, please flag it for our moderators to review. Also, you can now block any inappropriate user by simple selecting the drop down menu on the right of any comment and selection "Block User" from there.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s