(WTNH)– A lawsuit has been filed against a popular lip balm after allegations that it causes lips to crack, bleed and blister.
EOS, which stands for “Evolution of Smooth,” is a popular lip balm not only sold nationwide in chain stores, drug stores and beauty stores, but also promoted heavily by celebrities like Kim Kardashian, Britney Spears and Miley Cyrus.
In a class action lawsuit filed in California, plaintiff Rachael Cronin said she bought the lip balm at a Target store on December 4th and that several hours after using it, her lips felt like “sandpaper.” When she reapplied the EOS to soothe that feeling, she said her lips began to crack and bleed. The next day she said she had blisters and rashes on and around her mouth, which lasted for 10 days.
Cronin decided to post photos of her lips on Facebook and says she received responses from others who shared the same experience with EOS. The lawsuit states that’s when “it became clear this was a massive national health problem.”
The lawsuit alleges that “a substantial number of consumers, upon information and belief in the tens of thousands, and potentially in excess of hundreds of thousands, who have purchased and used the product—spanning all gender, ages, and race, have experienced devastating adverse reactions to the product, consisting of mild to severe rashes, dryness, bleeding, blistering, cracking, and loss of pigmentation, lasting from a few days, to a few months, and some consumers with long lasting and perhaps permanent symptoms.”
The lawsuit also claims that EOS is well aware of the problem but “failed to provide warning on the product” or on its website or ads, and “failed to recall the product.”
TIME reports that Cronin’s lawyer, Mark Geragos, is seeking damages and is asking the company to address customer’s health concerns.
EOS released a statement on the lawsuit:
“We firmly believe this lawsuit is without merit. Our products are made with the highest quality ingredients and meet or exceed all safety and quality standards set out by our industry and validated by rigorous testing conducted by an independent lab. The health and well-being of our customers is our top priority and millions of satisfied customers use our products every day, many of whom take the time to share their experiences with us.”
This beauty lawsuit comes shortly after the high profile WEN hair care lawsuit, where some users complained the shampoo made their hair fall out.