Pinkwashing: How to avoid donating to a scam

(WTNH) – Before you write a check to a donation, check to see where the money is going. Howard Schwartz of the Connecticut Business Bureau explains what to look out for when researching a charity.

  • Look out for similar names and websites
  • If “a portion of proceeds” goes to the charity, where does the rest of the money go?
    • Is there a cap?
  • If you see something is isn’t adding up, make sure to

Check out  to generate a full charity report to help you make your decision.

Also check out: Before your write a check, check-up on the charity

More Information:

Better Business Bureau Serving Connecticut is more than 100 years old, helping to create a marketplace where consumers and businesses can trust each other

For more information head to

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