Connecticut florists face tough Valentine’s Day


EAST HAVEN, Conn. (WTNH) — Local florist, Lisa Bonnanzio hopes the phone will keep ringing for Valentine’s Day orders. It’s supposed to be one of their busiest times, but the rising cost of flowers isn’t helping business. Bonnanzio says flowers went up by ten percent.

“It’s basically the growers and then it gets on to the wholesalers. Of course the price reflects on to us florists,” said Lisa Bonnanzio with Flowers by Lisa.

It’s not just the price of flowers that affects business. The other big factor? This year Valentine’s Day falls on a Sunday.

“When it falls on a weekend people do other things besides pick up flowers and take them out to dinner. They will take them away for the weekend so flowers are a second thought, said “Bonnanzio.

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WTNH/ Noelle Gardner

Florists rely on walk-in customers, but the frigid weather can hurt business.

“You want your walk in traffic. When it is cold there’s not too many people walking that’s a problem we do see,” said Lindsay LoRicco with The Blossom Shop in New Haven.

The Blossom Shop in New Haven reserved metered spots to make it easier for customers.

“So you get your arrangement. Get in the car and it makes it very easy, quick for us here and for the customers,” said LoRicco.

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WTNH/ Noelle Gardner

Repeat customers say even if the price keeps going up, they’ll keep ordering.

“It’s once a year. It’s my wife and my daughters, so it’s special,” said Peter Fiondella.

“I get them three or four times a year so I will keep on buying them,” said Donald Holmes.

As for Bonnanzio, she says buying local is the way to go.

“We wrap things very nicely we box our roses in nice white boxes with a nice bow on it. You’re not going to get that anywhere else expect from your local florist,” said Bonnanzio.

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