Connecticut union ramps up PR effort to combat layoffs

- FILE - Legislators at the State Capitol (WTNH)

HARTFORD, Conn. (AP) — One of Connecticut’s largest state employee unions is ramping up its public relations campaign to fight looming layoffs.

The SEIU District 1199 planned on Friday to launch the second in a series of television ads intended to generate public support for the workers. The 30-second spot is scheduled to appear during the NCAA basketball tournament on CBS.

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The new ad highlights the work performed daily by state workers that affects residents’ daily lives, such as making sure drinking water is safe.

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The union represents more than 7,600 state workers.

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The ad comes as Gov. Dannel P. Malloy and legislative leaders say large numbers of layoffs appear likely after the unions’ umbrella organization declined to discuss possible pension and benefit concessions to help fix the state’s deficit.

Copyright 2016 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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