So what do you think of this? No more prizes in your Cracker Jack, Instead you will have a digital experience. Yep, that’s right, there is just a QR code that you can scan, and that is your prize. Frito Lay, the maker of the snack, says your prize will now be “digitized.” It’s touted as a “baseball-inspired mobile digital experience.” The packaging has also been changed. Many are not pleased that the “prize” is gone and a Put The Prize Back In Cracker Jack Facebook Page has sprung up for people to sound off about this. What do you think?