Wal-Mart brings back greeters at the store door

(Image: Shutterstock)

NEW YORK (AP) — Those smiley door greeters are back at Wal-Mart.

The nation’s largest retailer said in a blog post this week that it’s bringing back door greeters to a majority of its 5,000 stores by mid-summer to improve customer service. For stores which have been selected as higher risks for thefts, Wal-Mart will position a “customer host,” who will not only greet customers but also check receipts to prevent theft. That was flagged as a growing problem last year. Those workers will be trained to help deter potential shoplifters.

The rollout follows a successful pilot program.

Four years ago, the discounter decided to remove the workers at the front of the store and relocated them to other areas.

Greeters were a tradition that its late founder Sam Walton started.

The move comes as the Bentonville, Arkansas-based retailer is working to improve sales and service amid fierce competition from outlets ranging from dollar stores to online leader Amazon.com. The company has seen gains for a key revenue measure for six straight quarters at its Wal-Mart U.S. division, but the increases have been mostly small.

“Providing customers with an excellent first impression is part of Wal-Mart’s broader strategy to ensure simpler, more convenient shopping,” wrote Mark Ibbotson, executive vice president of central operations for Wal-Mart’s U.S. division on the blog. “Focusing more on our greeters is one of a whole host of details we’re looking at — it just happens to be a very visible one.”

Wal-Mart is aiming to boost sales by improving the experience in the store through other ways as well. It has increased wages for its hourly workers, made the stores cleaner and has opened up more cash registers during busy times.

Copyright 2016 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

WTNH NEWS8 provides commenting to allow for constructive discussion on the stories we cover. In order to comment here, you acknowledge you have read and agreed to our Terms of Service. Commenters who violate these terms, including use of vulgar language or racial slurs, will be banned. Please be respectful of the opinions of others. If you see an inappropriate comment, please flag it for our moderators to review. Also, you can now block any inappropriate user by simple selecting the drop down menu on the right of any comment and selection "Block User" from there.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s