Tyler Perry’s ‘Madea’ tops Cruise’s ‘Jack Reacher’ sequel

In this image released by Lionsgate, Tyler Perry portrays Madea in a scene from, "Tyler Perry's Boo! A Madea Halloween." (Daniel McFadden/Lionsgate via AP)
In this image released by Lionsgate, Tyler Perry portrays Madea in a scene from, "Tyler Perry's Boo! A Madea Halloween." (Daniel McFadden/Lionsgate via AP)

LOS ANGELES (AP) — Tyler Perry bested Tom Cruise at the box office this weekend.

Perry’s “Boo! A Madea Halloween” opened in the top spot with an estimated $27.6 million, edging Cruise’s “Jack Reacher: Never Go Back” into second place, according to studio estimates Sunday.

It’s the third best opening for a “Madea” movie, behind “Madea Goes to Jail” and “Madea’s Family Reunion” and a sign of the character’s longstanding appeal to audiences.

To market the film, which reportedly cost $20 million to produce, Lionsgate leveraged the social media audiences of Perry and his cast as well as promotional videos like one featuring Jimmy Fallon as Trump alongside Madea that ended up going viral.

“Tyler Perry is a movie star. Tyler Perry is a mogul. The Madea character has provided box office dividends for years. It’s a perfect combination, Madea and Halloween right before Halloween,” said comScore senior media analyst Paul Dergarabedian.

That timing, along with the promising A CinemaScore, should bode well for the film’s second weekend over Halloween.

“A Madea Halloween” proved to be the strongest of the slew of sequels this weekend, topping even the star power of Tom Cruise, whose “Jack Reacher: Never Go Back” took in $23 million for Paramount Pictures.

It’s a far cry from Cruise’s successes with the “Mission: Impossible” movies for Paramount, but it did do significantly better than the first “Jack Reacher,” which opened right before Christmas in 2012 to $15.2 million. That film went on to gross $80.1 million domestically and $218.3 globally. The sequel, directed by Edward Zwick and costing $60 million, will also likely be making the bulk of its money from international audiences.

Coming in third this weekend was the horror prequel “Ouija: Origin of Evil” with $14.1 million — just the latest in a string of highly fruitful and modestly budgeted horror pics this year, including “The Conjuring 2,” ”Don’t Breathe” and “Light’s Out.”

Holdovers “The Account” and “The Girl on the Train” rounded out the top five with $14 million and $7.3 million.

Less successful was 20th Century Fox’s comedy “Keeping Up with the Joneses,” which launched with a tepid $5.6 million. The film, starring Isla Fisher and Zack Galifianakis as a pair of boring suburbanites intrigued by the arrival of a glamourous new couple played by Jon Hamm and Gal Gadot was savaged by critics.

In limited release, the critically acclaimed coming-of-age drama “Moonlight” got off to a robust start in four theaters with $414,740 and many sell-out showings. It’s a massive result for a film with no big stars and a fairly unknown director in Barry Jenkins.

“That’s an Oscar movie to look out for. It’s going to be on everyone’s Oscar radar now,” said Dergarabedian. “Moonlight” will be expanding in the coming weeks.

Michael Moore’s surprise documentary “Michael Moore In TrumpLand” also raked in $50,200 from two theaters this weekend.

Overall, it’s the first “up” weekend at the box office in over a month. Dergarabedian noted that it’s an interesting market for films right now, which have a lot of competition in theaters in addition to the distraction of the election.

“There’s a lot going on, but this is a good weekend,” he said.

Estimated ticket sales for Friday through Sunday at U.S. and Canadian theaters, according to comScore. Where available, the latest international numbers for Friday through Sunday are also included. Final domestic figures will be released Monday.

1. “Tyler Perry’s Boo! A Madea Halloween,” $27.6 million.

2.”Jack Reacher: Never Go Back,” $23 million ($31 million international).

3.”Ouija: Origin of Evil,” $14.1 million ($7.9 million international).

4.”The Accountant,” $14 million ($5.6 million international).

5.”The Girl on the Train,” $7.3 million ($5.9 million international).

6.”Miss Peregrine’s Home for Peculiar Children,” $6 million ($13.5 million international).

7.”Keeping Up with the Joneses,” ”$5.6 million ($2.5 million international).

8.”Kevin Hart: What Now?” $4.1 million.

9.”Storks,” ”$4.1 million ($6.8 million international).

10.”Deepwater Horizon,” $3.6 million ($1.8 million international).

___

Estimated ticket sales for Friday through Sunday at international theaters (excluding the U.S. and Canada), according to comScore:

1. “Jack Reacher: Never Go Back,” $31 million.

2. “Inferno,” $28.9 million.

3. “Mechanic: Resurrection,” $24.1 million.

4. “Trolls,” $18 million.

5. “Miss Peregrine’s Home for Peculiar Children,” $13.5 million.

6. “Luck-Key,” $11.9 million.

7. “Bridget Jones’s Baby,” $10.8 million.

8. “Heartfall Arises,” $8.8 million.

9. “Operation Mekong,” $8.1 million.

10. “Ouija: Origin of Evil,” $7.9 million.

___

Universal and Focus are owned by NBC Universal, a unit of Comcast Corp.; Sony, Columbia, Sony Screen Gems and Sony Pictures Classics are units of Sony Corp.; Paramount is owned by Viacom Inc.; Disney, Pixar and Marvel are owned by The Walt Disney Co.; Miramax is owned by Filmyard Holdings LLC; 20th Century Fox and Fox Searchlight are owned by 21st Century Fox; Warner Bros. and New Line are units of Time Warner Inc.; MGM is owned by a group of former creditors including Highland Capital, Anchorage Advisors and Carl Icahn; Lionsgate is owned by Lions Gate Entertainment Corp.; IFC is owned by AMC Networks Inc.; Rogue is owned by Relativity Media LLC.

___

Follow AP Film Writer Lindsey Bahr on Twitter at: http://twitter.com/ldbahr

Copyright 2016 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

WTNH NEWS8 provides commenting to allow for constructive discussion on the stories we cover. In order to comment here, you acknowledge you have read and agreed to our Terms of Service. Commenters who violate these terms, including use of vulgar language or racial slurs, will be banned. Please be respectful of the opinions of others. If you see an inappropriate comment, please flag it for our moderators to review. Also, you can now block any inappropriate user by simple selecting the drop down menu on the right of any comment and selection "Block User" from there.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s