Samsung to offer digital assistant service in Galaxy S8

FILE - In this Oct. 21, 2016 file photo, a Samsung Electronics' Galaxy S7 is displayed as customers wait in line to buy Apple's iPhone 7 at a mobile phone shop in Seoul, South Korea. Apple Inc. began selling the iPhone 7 in South Korea on Friday. The South Korean company said Sunday, Nov. 6, 2016,  that the Galaxy S8 smartphone will let users order food or perform other tasks without going through a third-party application but by simply asking the phone's virtual assistant.  (AP Photo/Ahn Young-joon, File)
FILE - In this Oct. 21, 2016 file photo, a Samsung Electronics' Galaxy S7 is displayed as customers wait in line to buy Apple's iPhone 7 at a mobile phone shop in Seoul, South Korea. Apple Inc. began selling the iPhone 7 in South Korea on Friday. The South Korean company said Sunday, Nov. 6, 2016, that the Galaxy S8 smartphone will let users order food or perform other tasks without going through a third-party application but by simply asking the phone's virtual assistant. (AP Photo/Ahn Young-joon, File)

SEOUL, South Korea (AP) — Samsung Electronics said Sunday it will offer an artificial intelligence assistant service in the upcoming flagship smartphone, as the South Korean firm seeks recovery from its global smartphone recalls.

The Galaxy S8 will let users order food or perform other tasks without going through a third-party application but by simply asking the phone’s virtual assistant, Samsung said in a statement. The artificial intelligence service will also be made available in Samsung’s other consumer electronics products, such as refrigerators.

The company declined to disclose what specific tasks the S8 phone will perform through its artificial intelligence feature.

Samsung is expected to unveil the next iteration for its flagship Galaxy device in spring as it has typically done in the past. Sales of the Galaxy S8 will be crucial for the recovery of Samsung’s mobile business, which saw its latest quarterly profit nearly wiped out by two global recalls of the Galaxy Note 7 smartphone. Samsung estimates it has lost at least $5.3 billion as it discontinued the model, which overheated and caught fire.

The company said last month that it has not figured out what went wrong with the Note 7 phones.

The South Korean company joined the race to create the digital assistant service when it acquired in October Viv Labs Inc., a Silicon Valley startup launched by the same entrepreneurs who sold Siri to Apple. Past and current Samsung phones offer a voice assistant service called “S Voice” developed internally, but the feature did not gain much traction.

Samsung’s acquisition of the Silicon Valley firm was seen as its taking another step to seek independence from Google, which offers its brand of virtual assistant service in Android-powered devices.

Executives at Samsung and Viv Labs said that the biggest difference between the existing digital assistant and the one they are jointly developing is that the latter will be an “open AI platform,” meaning that third-party developers will be able to offer their services through Samsung’s AI platform.

“Our Galaxy smartphones don’t provide services that enable consumers to order pizza or coffee, but does provide third party applications. But the new AI platform will enable consumers to do things that they would usually do through a separate third party application,” Samsung’s statement said.

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