Facebook shows you what you want to see post-election

Facebook news feeds around the world look a lot different today.

Photo: Big Stock Images

(CNN) — Yours might be one of angst and despair, or celebrations and “I told you so’s.” It depends on the people you’re friends with and the online community you’ve created with your clicks, likes and shares.

Facebook’s algorithm knows what you like based on the videos you watch, people you talk to, and content you interact with. It then shows you more of the same. This creates something called “filter bubbles.” You begin to see only the content you like and agree with, while Facebook hides dissenting points of view.

This means news on Facebook comes with confirmation bias — it reinforces what you already think is true — and people are increasingly frustrated.

Facebook denies it’s a media company, yet almost half of U.S. adults get news from Facebook.

When Facebook fired its human curators and began to rely on algorithms to surface popular stories earlier this year, fake news proliferated.

Viral memes and propaganda spread among people with similar beliefs and interests. It’s cheaper and easier to create and spread ideological disinformation than deeply-researched and reported news. And it comes from all over — teens in Macedonia are responsible for a large portion of fake pro-Trump news, according to a BuzzFeed analysis.

Filter bubbles became especially problematic during the presidential election.

Hyperpartisan news sites and fake websites distributed false stories about voter fraud, election conspiracies, and the candidates’ pasts that spread like wildfire on Facebook. It was more prevalent on right-leaning Facebook pages. As CNNMoney’s Brian Stelter said in response to the growing number of false viral stories, people should have a “triple check before you share” rule.

Today, many people are shocked by Trump’s victory. Words of fear and sorrow fill their Facebook feeds, and even those with thousands of friends are probably only seeing posts that echo their feelings.

But if you voted for Trump, chances are your feed reflects the opposite. You might see a cascade of #MakeAmericaGreatAgain hashtags and friends celebrating.

Facebook will likely face questions about its responsibility to weed out fake sites and false stories. The company did not respond to questions about whether it plans to modify the news feed algorithms. On an earnings call in July, Facebook CEO Mark Zuckerberg argued that social media sites actually provide more diversity of opinion than traditional news outlets.

But Facebook is just the vehicle with which friends and family are sharing news. It’s not necessarily about trusting the news people see on Facebook, but believing and trusting the people who are sharing it.

The U.S. presidential election starkly illustrated the problems with filter bubbles and personalized social networks. Almost two billion people use the social media site where friends and family share and nurture similar beliefs and false news snowballs. And it raises questions as to the civic responsibility of the world’s biggest platform — and whether or not automated fact-checking could have changed an election.

WTNH NEWS8 provides commenting to allow for constructive discussion on the stories we cover. In order to comment here, you acknowledge you have read and agreed to our Terms of Service. Commenters who violate these terms, including use of vulgar language or racial slurs, will be banned. Please be respectful of the opinions of others. If you see an inappropriate comment, please flag it for our moderators to review. Also, you can now block any inappropriate user by simple selecting the drop down menu on the right of any comment and selection "Block User" from there.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s