NEW HAVEN, Conn. (WTNH/ABC NEWS) — The word ‘momtrepreneur’ may be unfamiliar, but for thousands of women, it’s become an option for women who want to work but have flexibility.
Maybe you have a friend or family member who has invited you to a pop up sale of some kind online. Well, behind some of these cyber events are moms trying to make a few bucks while juggling the demands of raising kids.
Elizabeth Wadsworth is a “momtrepreneur.”
“I work for Plexus Worldwide, a plant-based supplement company,” she said.
The word momtrepreneur may be unfamiliar but you’ve probably seen their work in action on Facebook or Instagram.
“I’ll send out a message and say hi I’ve been doing this a long time and the products really great and I would love to share more with you if you’re interested,” Wadsworth said.
It’s like Tupperware or Mary Kay cosmetic parties? Except they’ve moved out of the living room and online. Elizabeth is one of thousands of women working for companies like Beautycounter, Lularoe and Stella and Dot.
Skin care company Rodan and Fields says it has around 150,000 independent consultants and reported a revenue of 626.9 million in 2015. A momtrepreneur is likely to be in their 30s or 40s, a woman who wants to work but have flexibility.
“It allows people to do a lot of work at home or after hours when their kids are sleeping or after they finish their 9-5 jobs,” said Marleme Morris Towns.
“This just fits in when there’s time,” Wadsworth added.
It’s hard work, a lot of hustling and not always lucrative. Rodan and fields reports that the average annualized income for one of their sales distributors was around $3,100. Tri Cameron sold Lia Sophia jewelry. She says her experience was positive except for one thing.
“Sometimes it got tiresome just because you’re constantly on social media and I am not a social media type of person. I’d rather like to interact one on one,” she said.
When you’re scrolling through Facebook or Instagram it can feel at times like you just can’t escape a sales pitch. Experts say sellers have to be careful to not overdo it and risk alienating friends and family!
“I’ve bought from some of them, but I don’t feel that I have to,” one customer said.
As a military wife and mom of three young boys, Elizabeth Wadsworth says this is the type of work she can do forever, from anywhere.
“There’s a huge social aspect of it. Just communicating with people, their lives and connecting,” she said.
I put a call out on Facebook and found a number of people are doing this in Connecticut and I found out how you can join some of these organizations.