NEW HAVEN, Conn. (WTNH/CNN) — Do you ever look at an outfit in your closet and wonder, ‘why did I buy that?’ Apparently stores have set the mood to get you to shop. We’ve got your back with how it works so you can control the impulse buys!
From the music in the store to how employees treat you. It all may be playing into how much you spend, more than you think. Stores are using psychology and research to encourage shoppers to open their wallets.
For instance, if items are on the middle of a shelf and if a price ends in nine, studies show people are more likely to buy. How sales clerks treat customers may also influence shoppers.
But according to a study the nice guy doesn’t always finish first. In fact, rude sales people in luxury stores can cause customers with lower self-esteem to spend more. If you think the music you hear is random, think again. The right genre can make shoppers happier and lose track of time.
Studies show pop music leads to impulse buys. Whereas shoppers may not pay attention to lesser known music and instead focus on prices. These are all things to consider to help you shop smarter.
At least if you know about it, you can consciously focus on price tags and make sure you’re only buying what you can afford.