Surprise, surprise. AT&T trumpets its own new unlimited plan

This Wednesday, Feb. 8, 2017, shows the AT&T sign at a store in Hialeah, Fla. (AP Photo/Alan Diaz)

NEW YORK (AP) — AT&T says any cellphone customer can sign up for unlimited data plans starting Friday. That option had been limited to customers of AT&T-owned DirecTV.

The change comes just days after Verizon announced an unlimited plan without such restrictions.

All four major cellphone providers now offer unlimited plans, a major reversal from a few years ago. AT&T’s version costs the same as Verizon’s — $180 — for a family of four but is pricier for an individual. Sprint and T-Mobile are cheaper.

Sprint also said Thursday that it’s letting unlimited customers watch video in high definition rather than DVD quality. T-Mobile announced a similar change Monday after Verizon said HD video was included. AT&T’s unlimited plan degrades video to DVD quality, but customers can turn HD video back on for free.
Copyright 2017 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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