Macy’s names senior eBay executive as president

File- This Sept. 17, 2016, file photo shows a Macy's sign being illuminated on a store marquis, in New York. Macy's says it is eliminating more than 10,000 jobs and plans to move forward with 68 store closures after a disappointing holiday shopping season. The department store chain also lowered its full-year earnings forecast. (AP Photo/Mark Lennihan)

NEW YORK (AP) — Macy’s says it has hired a senior eBay Inc. executive as president and is further streamlining its organization to make it more nimble in the face of increased competition.

Hal Lawton will become president of Macy’s on Sept. 8. He will report to Macy’s CEO Jeff Gennette, who had previously held that role.

As president, Lawton will be responsible for all aspects of the Macy’s brand, including merchandising, marketing, stores, operations, technology and consumer insights. Lawton was most recently senior vice president of eBay North America.

Macy’s restructuring efforts include the consolidation of three functions — merchandising, planning and private brands — into a single merchandising function. The move will result in the loss of 100 jobs.

Cincinnati-based Macy’s has been making a number of changes to reverse sluggish sales.

Copyright 2017 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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