(WTNH)-Fresh Water Focus was started by two high school students in 2015. Lily Sendroff and Justin Feldshon, who are students at Hamden High School, are members are the DECA program for young entrepreneurs and marketing students. They have chosen to complete a Public Relations Project, and chose to do PR for Fresh Water Focus. FWF is partnered with the South Asia Pure Water Initiative, a non-profit that installs the BioSand filters in India. They were able to supply enough water filters for an entire village called Udbur Hadi in 2016. The world wide water crisis is extremely prevalent in developing countries, and in such places, there are extremely high infant mortality rates and short life expectancies. With their PR strategy, we have launched a social media challenge called #PopTheDrop which has raised a lot of awareness and money. So far, they have raised a total of $2,622.36 which is almost at their goal of $3,000, which will supply another village with BioSand filters.