Regal Entertainment may charge more for hit movies, less for flops

(WTNH) — Regal Entertainment is going to try demand-based pricing for movies at some of its theaters beginning in 2018.

That means you will pay higher ticket prices for hit movies and less for flops.

Regal is partnering with the online ticket service and app Atom to test the program.

Movies playing at less popular times during the day would also cost less.

Do you like this idea of paying more for more popular films and less for movies receiving less praise? Let us know in the comments!

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