DIY holiday: Starbucks releases a color-it-in-yourself cup

(Image: Shutterstock)

(AP) — It’ll be a (mostly) white Christmas cup for Starbucks this year. The coffee chain’s latest holiday design lets customers color it in themselves.

The cups — which are typically red-themed — were available Wednesday. Cup sleeves to go with them are red.

A plainer red cup from 2015 spurred an outcry from critics upset that it lacked snowflakes, reindeer or specific symbols of Christmas. Even President Donald Trump, who was a candidate at the time, suggested boycotting the chain.

Related Content: Walmart is turning holiday shopping into a party

This year the cups feature splashes of red and green amid illustrations of presents, snowflakes and a Christmas tree with star on top. But the black-and white illustration is mainly blank for customers to personalize.

“We hope they’ll color it in to represent what the holidays means to them,” said Leanne Fremar, a creative director at the company.

Reaction was predictably mixed, with some people tweeting that they loved it, some saying they were disappointed and wanted red ones, and others just joking about what this year’s controversy would be.

Starbucks said it started working on the design in January and decided to go with a color-in version because it said many customers liked to draw on them. The Seattle-based chain said most of its nearly 5,000 U.S. locations will have colored pencils available for customers to borrow.

Last year, it released about a dozen holiday cups that were designed by its customers. The holiday cups have been released since 1997.

WTNH NEWS8 provides commenting to allow for constructive discussion on the stories we cover. In order to comment here, you acknowledge you have read and agreed to our Terms of Service. Commenters who violate these terms, including use of vulgar language or racial slurs, will be banned. Please be respectful of the opinions of others. If you see an inappropriate comment, please flag it for our moderators to review. Also, you can now block any inappropriate user by simple selecting the drop down menu on the right of any comment and selection "Block User" from there.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s