Store owners report they were able to change pricing and other strategies quickly. Many offered customers more personal service and a warmer atmosphere. And they said they used social media tools designed for smaller companies, including inexpensive ads on Facebook.
How successful the season was for the retail industry as a whole won’t be known until figures from market researchers and the government arrive in January. And after-Christmas business can make a difference.
Bekka Palmer, who sells baskets, tote bags and jewelry in New York, says she sold at pop-up markets where shoppers gave her feedback that let her know she’s on the right track.
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