Diet Coke gets new look, new flavors amid sinking sales

(AP) — Diet Coke is getting a makeover to try to invigorate the sugar-free soda’s slumping sales.

Coca-Cola Co. said Wednesday it’s adding a slimmer 12-ounce Diet Coke can, updating the logo and offering the 35-year-old drink in four new flavors, including mango and ginger lime. The taste of the plain Diet Coke will stay the same, the Atlanta-based company said.

Diet Coke sales have fallen as more people switch to other low-calorie drinks, such as flavored fizzy water. In fact, Coca-Cola said the new slim 12-ounce cans are the same ones used for its Dasani sparkling water. Diet Coke will still come in standard 12-ounce cans, as well as other sizes, such as bottles and mini cans.

Related Content: Coca-Cola is replacing Coke Zero with a new drink

“We’re maintaining the essence of Diet Coke while modernizing the brand to invite a new generation of drinkers to try it,” the company said in a post on its website.

Coca-Cola said the new flavors and look — with a different color vertical stripe for each flavor and red for plain — are aimed at appealing to millennials. It spent two years on the makeover, and tested more than 30 flavors before settling on the four, which also include cherry and blood orange.

The changes will show up in U.S. stores by the end of the month and in Canada in February. There’s no current plan to launch the makeover in other countries, but the company said other parts of the world are exploring ideas.

WTNH NEWS8 provides commenting to allow for constructive discussion on the stories we cover. In order to comment here, you acknowledge you have read and agreed to our Terms of Service. Commenters who violate these terms, including use of vulgar language or racial slurs, will be banned. Please be respectful of the opinions of others. If you see an inappropriate comment, please flag it for our moderators to review. Also, you can now block any inappropriate user by simple selecting the drop down menu on the right of any comment and selection "Block User" from there.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s