Conn. Democrats and Republicans training more social media activists for upcoming election

HARTFORD & SOUTHINGTON, Conn. (WTNH)–Connecticut Republican and Democratic state party operations are pushing hard to develop and train even more activists in social media skills for the upcoming election.

It’s hard to know everything about all the social media platforms people use but if you are a candidate or working for a candidate you need to know how to use all of them.

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The Connecticut Republican Party is planning a three day digital summit in New Haven next month for activists to learn more about getting a candidate’s message out on social media with experts from Twitter and Facebook.  The party has a full-time digital director spending his days on preparing pro-Republican messages for social media. The digital summit will bring these skills to local campaigns around the state.

“2018 is going to be a crucial year for the future of Connecticut. We want to educate and train as many operatives and people involved in political campaigns on how to better utilize social media,” said Connecticut Republican Party Chairman J.R. Romano.

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The Democratic Party has their own slick social media operation as well.  The Democrats bring their activists and volunteers together for free social media training, frequently, walking them through all the different social media platforms.

Connecticut Democrats Senior Advisor Michael Mandell  explained what they work on with party activists.

“How do you put money in Facebook, how do you promote ads on Twitter? What do you do with Instagram, what do you do with Snapchat? How do you change the conversation to move your message forward to move your candidate forward?”

Romano says he had no trouble getting people from Twitter and Facebook to come to his summit because Connecticut has public campaign financing, which means there are hundreds of candidates for the legislature and statewide office with millions of dollars to spend on target social media advertising.

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