Mystic Knotwork helps artisans hoping to get on Amazon

(WTNH / Tina Detelj)
mystic knotwork amazon 6 Mystic Knotwork helps artisans hoping to get on Amazon
(WTNH / Tina Detelj)

MYSTIC, Conn. (WTNH) — When News 8 first met Matt Beaudoin, he was working out of his house. Now, he has a second retail store and a growing online business.

It was a couple of years after he moved into his first downtown Mystic location in 2013 that Amazon opened the door for online opportunity. The business started by his grandfather now getting more exposure than Beaudoin could create on his own.

“It gives me access to the biggest marketplace on planet earth,” said Mystic Knotwork owner Matt Beaudoin.

Related Content: Mystic Knotwork: Keeping a family tradition alive

Mystic Knotwork was one of the first artisans to become part of Amazon Handmade.

“I think it’s forty percent of all searches for shopping start with Amazon search,” said Beaudoin.

Tying knots is second nature for him and his wife Jill. It’s a skill they have now taught to their employees. There are five full-time and ten part-time artisans helping keep up with the growing demand for their signature nautical sailor knot bracelets and many other Knotwork products.

mystic knotwork amazon 4 Mystic Knotwork helps artisans hoping to get on Amazon
(WTNH / Tina Detelj)

“Amazon is about a third of our entire online business,” said Beaudoin.

That’s one secret to success he shared with other artisans who were invited to meet with an Amazon representative at the Whaler’s Inn which is across the street from Mystic Knotwork’s second Mystic location.

“They hosted us and they did a really good job and gave us a venue that really showcased Mystic also,” said Beaudoin.

Artisans came from as far away as Massachusetts, Rhode Island, Norwalk, and Waterbury for a chance to tie in to the online giant which was looking to recruit some new talent.

“I think two and a half hours away was the longest travel to come in to this meeting.”

Beaudoin says the very first day he opened his second shop right near the flagpole in Mystic he beat the sales in his other store. That second location gets a lot more foot traffic. So apparently increased exposure whether it be in person or online can make a difference.






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