Edible Arrangements sues Google over rival ads

Edible Arrangements crews nationwide are working overtime for Valentine's Day, February 14, 2018 (WTNH / Stephanie Simoni)

NORWALK, Conn. (AP) — The Connecticut-based fruit bouquet company Edible Arrangements has filed a federal lawsuit against Google, claiming its business is being hurt by rival ads that appear when people use the search engine.

The Hour reports Edible Arrangements claims in its lawsuit filed in early February that Google’s placement of rival ads can cause confusion as to whether its services are associated with those of its competitors.

Related Content: Edible Arrangements gears up for busy Valentine’s Day

The company is claiming $209 million in damages, $9 million of which it estimates Google earned in advertisement revenue and the remaining $200 million for trademark infringement.

Related Content: Connecticut Food Bank Gets Generous Donation to Help Feed Kids on the Weekends

Google has yet to file a response. The company did not respond to a request for an interview.

Related Content: Businessman donates new jaws of life to North Haven FD

As of Monday, the company still shows rival companies to users searching for Edible Arrangements.

WTNH NEWS8 provides commenting to allow for constructive discussion on the stories we cover. In order to comment here, you acknowledge you have read and agreed to our Terms of Service. Commenters who violate these terms, including use of vulgar language or racial slurs, will be banned. Please be respectful of the opinions of others. If you see an inappropriate comment, please flag it for our moderators to review. Also, you can now block any inappropriate user by simple selecting the drop down menu on the right of any comment and selection "Block User" from there.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s