The move, announced Thursday, is the first glimpse of Walmart Inc.’s broader efforts to redesign its site with a focus on fashion and home furnishing. The overhauled website will be launched later this year and will mirror how people shop for different items. Later this spring, Walmart will offer a dedicated space for Lord & Taylor fashions as part of a partnership signed with the department store’s parent Hudson’s Bay Co.
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Walmart’s online home shopping section will include curated collections and nine shop-by-style options.
The move comes as Walmart aims to be more competitive with online leader Amazon.com as well as home shopping sites like Wayfair.