Sally’s Apizza reopening under new ownership

NEW HAVEN, Conn. (WTNH) — Ahead of their grand-reopening Wednesday, iconic New Haven pizza restaurant Sally’s Apizza identified their new owners Monday.

According to a news release from Sally’s, hospitality investment group Lineage Hospitality has purchased the New Haven landmark that has been on Wooster Street since 1938. The restaurant was sold by the Consigilio family; who has owned and operated the restaurant for two generations.

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Devoted Sally’s patrons say the Wooster Street location is ‘the ultimate pizza experience that shouldn’t be changed’, and the new owners say they agree.

“All people should be able to enjoy this truly unique and craveable pizza,” says Aaron Allen, advisor and spokesperson for Lineage Hospitality. “That’s why Lineage is committed to working with the Consiglios to preserve its rich heritage and build it into a leading national pizza brand.”

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Sally’s has been a pillar of New Haven’s iconic pizza culture since 1938 (WTNH / Stephanie Simoni)

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Lineage promised that they have no intention of ever changing the family recipes. To ensure that the Sally’s experience remains the same, members of the Consiglio family will remain with the restaurant indefinitely to help lead the next phase of its evolution. They will help manage operations, preserve the family’s proprietary recipes and baking techniques, and maintain its high standards.

Web Extra: Sal Consiglio recalls Frank Sinatra’s love of Sally’s Apizza

Related Content: New Haven landmark Sally’s Apizza sold

“My family has spent a lifetime building Sally’s into a strong restaurant business, and we look forward to seeing our pizza being brought to many more people,” says Bobby Consiglio, son of Sal Consiglio, who founded the restaurant 80 years ago. “We are very excited to bring a passionate investor group like Lineage Hospitality on board and help them share the Sally’s eating experience nationally.”

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Among the memories inside Sally’s, a photo of the Consiglio family that has owned and operated the restaurant for 80 years (WTNH / Stephanie Simoni)

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Similar to rival and Wooster Street neighbor Frank Pepe Pizzeria Napoletana, Lineage says plans for expanding Sally’s Apizza across the country will soon be underway. The new locations will combine Sally’s authentic cooking with a refreshed design concept.

Related Content: New Haven Pizza: The History and the Secrets

2018 02 27 sallys new haven interior 1 Sallys Apizza reopening under new ownership
The interior of Sally’s Apizza on Wooster Street in New Haven (WTNH / Stephanie Simoni)

Sally’s will reopen on Wooster Street Wednesday (February 28) at 3:00 p.m. The first 80 tables seated that day will receive free pizza in celebration of the restaurant’s 80 years.

Web Extra: Remembering Flo Consiglio, matriarch of Sally’s

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